What is the basic ideal of our web based series "3 Minute Tour” and what do we hope to accomplish with it?

The web based series ‘3 Minute Tour’ is a project that seeks to provide a more authentic voice to the world by way of assisting to the movement to add to Aboriginal People taking control of the public narrative of what our artists are saying, and also to contribute to the collective voice of aboriginal people.

So by way of this project, we seek to present accomplished Aboriginal Artist in various webisodes taking a public position as to what their art is saying, the inspiration for it and some familiarity for the public of what and who shaped the artist.

The basic idea behind this project is that if aboriginals [like any group of identifiable people] don’t speak publically about their art, which is part of a collective voice, then others – mostly non-aboriginal – will speak for them. Or alternatively there are the select few angry aboriginals who the mainstream media haul out hoping for something provocative, but they usually get self-righteous rage – that is not the face of our communities. In our experience, typically these folks have limited contact with their communities and oftimes don’t reflect the true nature and reality of aboriginal communities in Canada today.

And like most things in life, all that is required is effort, fortitude, resilience and a sense of vision.

This series is about Native Americans, Metis and communities taking control of our own narrative and about the world we live in, rich in story, fertile with profound, flawed and noble human and community relationships. But it has been a mostly silent story, a narrative told by outsiders in context that serves their agendas. The reality is, if you don’t tell your story, there will always be others happy to tell your story without your input.

Our artistic voices enhance us all as aboriginal people, and certainly the art resonates with non-aboriginals who also enjoy the 3 minute tours.

We have been seeking out the many various artists that shape the aboriginal voice. Currently, we have commitments from aboriginal music artists, and also painters, carvers and poets. All art forms are of interest and part of the collective voice of aboriginal consciousness, and we continue to seek out other forms of artistic expression.

It is usually a crew of two – Producer/Director and Sound/Camera person.

Each webisode usually take three (3) days to create. Work is done prior to a usually two person crew being on the ground, i.e., where the artists is from, communication with them and the leadership of their community. Then once in the community, we meet with the artist and begin framing some concept around what the product may look like, and some filming that day. The artist tells us what they think is important and what had an impact upon them.  Then it is undertaking additional filming and editing of the finished piece. We bring computers with us (4 in total) and extra monitors so we can set up a mobile editing studio and edit the piece before we leave.

We have shot films and other items in many aboriginal communities in Canada and also have worked around the world in the United States, China, Chile, Cuba and other locations. We are very mindful of respect for the people and community we are creating in.

We absolutely do not post anything unless the Artist agrees that the webisode expresses them and their art and is a realistic representation of who and what they are saying.

As we are going onto territory usually hard earned; thus, we require the permission of leadership, be it Chief and Council or Chairman of a Settlement, for us to be on the ground there and to film what is required. We don’t film anyone in the background without their permission.

We also require a signed release from the Artist and community leadership that we can post and broadcast the finished piece. We provide a free license to anyone who wants to use the finished webisode as this spreads the project further.

We look for a fairly new piece of art – painting, song, carving, poem, etc. that become a theme in the piece. Then we have the artist take us on a tour of their home community and shoot those aspects of the community that we and the artist think viewers would find of interest and that show an affirmative depiction of what aboriginal people and the community are about.

Key is authenticity. So we want to see the community as it is ‘now’ and how it was when the artist’s artistic awareness was being formed. We also have them prepare their favorite food, traditional or not. This is not a travelogue for people to visit the community or to craft a finished piece that glamorizes the person or community, but rather a perspective that presents the reality of our world – which is in the final analysis, a world of beauty.

If you have any questions, email works best at: bruce@achimok.tv